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| Automation trends |
| Innovative engineering enhances efficiency and flexibility |
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The long term trends in the food processing and packaging industry are very encouraging.
Worldwide population growth and demographic trends are expected to drive a sustained increase in turnover. However, competition in the industry continues to intensify, and that is having an impact on what machinery manufacturers are expected to deliver. Users want the machines to handle a larger product mix and smaller production runs. Reduced complexity based on modular design and innovative automation provides the only feasible path to increased flexibility. Rexroth provides simple, cost-effective and safe drive and control solutions to meet this need.
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30,000 new products a year
The significant growth potential at the global level does not however alleviate competitive pressure in the marketplace. In Germany alone, there are 170,000 items on retailers' shelves, and every year 30,000 new products try to attract the attention of consumers. Only one out of five new products succeeds in establishing a foothold in the market and survives the first three years. The introductory period in the retail market is less than three months on average.
Sophisticated brand-name products stand out
Brand-name products also have to generate emotional appeal. One of the major aspects of the marketing strategy is environmental sustainability and climate protection. Global players try to minimize their carbon footprint by reducing CO2 emissions during the production process. A smaller carbon footprint is becoming an effective marketing tool. Besides low operating costs, this will provide strong motivation to include lower energy consumption as a major item in the machine requirements profile.
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